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Management Philosophy

Vision

Our vision is a world where people can follow their hearts.
A world where individuals and businesses
can focus more on what really matters.
The more people are free to pursue their passions,
the better the future becomes.

Our Slogan

Sumai for Smile

Value

WOW THE WORLD

What we do is not a job, we play hard to set the future standards.
We vigorously question the status quo, fail well, overcome with
resilience, and always have fun as we keep evolving ourselves.

BET ON PASSION

We are a team of people fuelled by frenzied curiosity.
We respect and capitalize on each other’s differences,
knowing that one person’s unconventional idea,
when backed by data and research, is the best bet we can make.

PRIORITIZE SOCIAL VALUE

We, as corporate citizens, strive to contribute to the society
through all of our corporate activities. With strong ownership,
each one of us is responsible for sustaining and maximizing social value.